LA Times Daily Dish: Langer’s 65th Anniversary

Betty Hallock of the Los Angeles Times’ Daily Dish blog is helping us promote our 65th Anniversary Event, coming up this June 15-16, 2012, at 7th and Alvarado, during which we will be giving away a FREE #19 Hot Pastrami Sandwich to all our customers who dine in with us during those two days!

Albert and Jean Langer opened Langer’s Delicatessen at Alvarado and 7th Streets back in June 1947, a bastion of pastrami sandwiches located a patty melt’s throw from MacArthur Park. Many say Langer’s pastrami sandwich is the best in the West, and some say it is the best in America, or even the world. Now you can get a Langer’s pastrami sandwich for free.

To celebrate 65 years of pastrami awesomeness, Langer’s will be serving free No. 19 sandwiches next Friday and Saturday. You know the No. 19, right? Hand-cut hot pastrami, cole slaw, Russian dressing and Swiss cheese on warm, double-baked rye bread. The thing about Langer’s pastrami is that, though it’s not cured or smoked in-house, it is steamed for up to three hours until it’s uber-tender and therefore has to be hand-cut.

“I can’t machine-cut it,” the late Al Langer once told The Times. “I steam it so tender it’d fall apart. This way, you get pastrami that’s thicker and juicier …. You know, good pastrami requires effort.”

We love seeing quotes from our founder, Al Langer! Click here to read the complete piece at the Daily Dish blog at LATimes.com. Thank you, Betty!

Metro: Go Metro to Langer’s 65th Anniversary Celebration for a Free Pastrami Sandwich and the Chance to Win a $100 Langer’s Gift Certificate

The Los Angeles Metropolitan Transportation Authority (better known as “Metro” here in LA) is helping us get the word out about Langer’s 65th Anniversary Event, coming this June 15-16, 2012 at 7th and Alvarado.

In particular, their press release notes our Saturday-only promotion: arrive at Langer’s by using Metro (show us a valid Metro pass or Metro Rail ticket), and you’ll receive an entry form for our hourly drawings of $100 Langer’s gift certificates, beginning at 9AM.

So make sure you mark your calendars and plan on attending our event – especially Saturday, when you could win a $100 Langer’s gift certificate simply by riding Metro!

Click here to read the complete article at Metro.net

Yelp: Langer’s 65th Anniversary

Yelpers are planning on attending the Langer’s Deli 65th Anniversary Event by registering their approval on the Langer’s 65 Event page.

If you’re a Yelper, check it out and let us know you’re coming! We can’t wait! Less than a month away! FREE #19s for all our dine-in patrons!

And a special Langer’s THANK YOU! to Ciara for putting up the Event page for us! – The Langers

Langer’s Deli 65th Anniversary June 15-16, 2012: Free #19 Sandwich to All our Patrons

MAY 21, 2012 — LOS ANGELES — Langer’s Delicatessen-Restaurant, one of America’s most famous food establishments and widely acknowledged purveyor of “the world’s best pastrami,” is set to celebrate its 65th anniversary in a big way — by offering its patrons a free #19 Hot Pastrami Sandwich at any time over its two-day event, held June 15-16, 2012.

“It’s our way of saying ‘thank you most kindly’ to our friends, fans, and patrons who have been there for us over our 65-year history,” says owner Norm Langer.

“The #19 is our most popular sandwich, and what better way to celebrate our anniversary than by giving back to those who have helped us get to this point — our valued customers.”

The Langer’s 65th Anniversary Celebration is brought to you by Langer’s Deli, the City of Los Angeles, and Council District 1, represented by Council Member Ed Reyes.Continue reading

DiscoverLosAngeles: DineLA “Old School, New School”

DiscoverLosAngeles.com’s DineLA initiative (promoting Los Angeles restaurants of all types to locals as well as tourists) has a terrific website with regularly added content – if you’re into food, bookmark it!

A new piece is entitled “Old School, New School,” by Joshua Lurie, and features iconic sandwiches and dishes compared to more haute cuisine takes on them. Langer’s Deli makes the article with our classic Pastrami Reuben, and it’s paired with a very different take on the Reuben, from Raphael in Studio City. All the food looks terrific, so click on over and check it out now!

Thanks, dineLA and DiscoverLosAngeles.com, for including us!

Jewish Daily Forward: 10 Jewish Sammies To Die For

The Jewish Daily Forward recently published a terrific article on Jewish deli food entitled “10 Jewish Sammies To Die For” and Langer’s Delicatessen-Restaurant’s famous pastrami-on-rye made the cut!

Langer’s Delicatessen-Restaurant in Los Angeles offers a pastrami that is steamed until it reaches a perfect state of tenderness and is then hand-cut — a rarity at delis today — ensuring scrumptious cut-against-the-grain slices.

Click here to read the complete article.

LA County Supervisor Zev Yaroslavsky: Eating it up on the Expo Line

Los Angeles County Supervisor Zev Yaroslavsky’s news blog has an interesting new story about the potential impact on businesses along the new Expo Line, slated to open in April-May of this year. The story includes a comparison to the impact the Red Line opening in 1994 had on Langer’s Delicatessen-Restaurant:

They dubbed it the Pastrami Express. When the Red Line subway came to Langer’s MacArthur Park neighborhood in 1994, offering a convenient way for downtown workers to get their pastrami-on-rye fix, it touched off a transit-driven boom for the legendary delicatessen, family-owned since 1947.

After an inaugural weekend of free rides on the new subway, deli owner Norm Langer showed up Monday and was met with a miraculous sight: customers, by the hundreds.

“I had 500 people on a waiting list,” he recalled. It was a welcome turnaround for a business suffering at the time from demographic shifts and high crime in the neighborhood. “My light at the end of the tunnel was the Red Line,” he said. “If it didn’t open, we would have closed.”

Today, business is better than ever in a revitalized neighborhood, Langer said, continuing to marvel at the Red Line effect. “It’s phenomenal. And it gets better over the years because there are more lines that tie into it. We’ve had a great resurgence of our customer base because of it.”

Click here to read the complete article

Tasting Table: Langer’s Delicatessen

A great new piece on Langer’s Delicatessen-Restaurant has been published at Tasting Table, a short-form daily email / website publication that focuses on (what else?) delicious food. Their Los Angeles edition (now available by clicking here) just published a terrific piece on visiting Langer’s and enjoying a #19 sandwich, with a special mention of our server Joan:

There are meat slicers in the kitchen, but the brined, smoked, pepper-crusted briskets are never submitted to the whirl of their blades. Instead, each thick slice is cut with a knife, a laborious task that preserves the meat’s soft texture and halo of spiced crust.

Is adding more than mustard to such excellent pastrami sacrilegious? Maybe. But we’re not going to argue with Joan.

Click here to read the complete article at Table Talk